Most business professionals often use country clubs to give presentations and entertain clients. Some families also enjoy relaxing at country clubs and hosting special events. Therefore, as a country club owner wishing to stay relevant and make a profit, you’ll want to market your memberships with year-round strategies that aim to produce a healthy enrollment throughout the year, allowing you to develop your club and make more profit.
The following are country club membership marketing strategies to adopt in your club. Utilizing these strategies will have your country club teeming with members all year round.
Every business looking to grow and make a profit in this digital age has got to have an online presence. There are several options available for promoting your country club online. You can utilize social media platforms like Facebook and Instagram. Similarly, you can also make short videos of the club’s amenities and create a YouTube channel to post and market them. However, it’d be best if you get a professional website designer to create a website for you highlighting your club’s membership details and amenities.
Studies have indicated that people can easily switch to new brands from their previous one, if such a brand is associated with a good cause, especially if both brands’ quality and pricing are similar. As such, consider introducing a cause marketing strategy as part of the country club membership marketing effort for increased enrollment. Additionally, this measure will ensure you stand out from your competitors while giving back to society. For instance, you can allow a nonprofit that champions the cause you’re interested in supporting to use your club as a venue for an event without paying. This act will endear more people to you while giving your club free publicity through the event coverage.
Public Relation Campaign
It’d be best to work with a public relations expert to promote some interesting areas of your club. Since PR campaigns usually revolve around current business practices and events, incorporating public relations in your marketing effort should be considered. If you recently added a new service, for instance, tennis or golf training by an expert, you can get a publicist to disseminate the information to the general public. The publicist can create a press release, distribute it to other media channels, and facilitate an interview or a written story about your country club. These exposures will increase your club’s awareness, leading to increased membership for your club.
Direct Mail Campaign
One of the most effective ways to target your intended market is direct mail marketing. This strategy, which is often better than paid advertising, helps you segment your sales letter or postcard based on certain factors. Some of these factors might include education level, gender, income level, age, and marital status. Consider working with a copywriter and graphic designer to create a direct mail message showcasing the club’s various features, and persuading recipients to get a membership.
Networking and Business Associations
It’d be best to work with networking associations and local businesses, so consider reaching out to them. You can allow them to host an event or business meeting free of charge at your club. Encourage the attendees to tour your country club and experience the amenities. Additionally, you can extend a discounted membership rate to the association or organization members.
Country club owners and managers looking to connect and convert new members will find these country club membership marketing strategies quite helpful. So rather than relying on hope and traditional marketing tactics, you can go ahead and attain your goals, gain new memberships, and make more profits.