Five simple steps on how to make your website faster:
For the best search optimisation, your website should have a good site structure supported by clear navigation. A main reason for having a strong framework is that site links (sub-links) are awarded by Google based on a good site structure. Site links show your main page and then other relevant links that go directly to internal pages. This is a huge advantage for searching and attracting website traffic. Developing a good site structure for SEO means creating ‘shallow’ navigation, so search engines don’t have to dig too deep to find your pages. Simple HTML code should be used, and all pages should have concise and accurate titles that describe the page content.
Each page should ideally revolve around a particular theme. It is good practice for search engines and the end user. By having a mindset that revolves around the user-experience and audience niche means that a page will not only be customised, but customised correctly. It is best to stick to one theme or topic per page and do it well by creating a customised set of keywords and key phases that sum up your page’s content and your customer’s intent. For good on-page SEO, your webpage will ideally have one primary keyword and a decent amount of text (around 400-500 words), where keyword variations can appear. It’s important that content is original, authoritative, descriptive, and current. It should also be clear yet engaging.
It’s important to make sure your page URL is also on-topic and relevant. The URL address should describe as closely as possible what the page is about, should contain your primary keyword, and should be less than 100 characters in length. A short URL is good for people and good for search engines. A website URL should not be stuffed with keywords as it won’t help your ranking. It’s good, compelling content that drives rankings.
Links are important to webpage SEO, but you shouldn’t over-link, or use any old link. A good webpage has a few high-quality and trustworthy links designed to provide additional reading on a similar or related topic. A comprehensive internal linking structure is also good SEO practice. They help with navigation and help spread your message. Internal linking assists search engines by indicating which pages are important. An internal link should go deep into your website as well as linking back to the homepage.
Page speed loading time has become a Google ranking factor for all formats, including for mobile devices. This is where a small or medium sized business can get the jump on the competition, as making images smaller and more responsive is a relatively easy on-page function. If you want to get more professional, SEO website marketing companies now specialise in mobile devices and offer various website speed optimisation services. An audit of a website’s code base, compressed images, plug-ins, and other tools can have a dramatic effect on page speed for both mobiles and desktop PCs.
If you want to optimise your on page SEO factors, contact Page Speed Experts today on how search engine optimisation web marketing can help.